
I'm Ryan. I've spent my career building consumer products where the true lever is trust: making a twelve-year loan understandable on one screen, sending a gift without spoiling the surprise, keeping marketing and promotions systems from contradicting each other in front of 1.4M customers.
Now commerce is changing hands. Agents will transact on our behalf, and the rules are being written in real time - but consumers aren't in a rush to hand agents their card and their authorization, and they're right not to be. The bottleneck is trust.
I want to close that gap. Trust comes from three things: legibility, so you can see what a choice costs; control, so friction can disappear without your grip loosening; consistency, so the system never promises what it won't honor. Get those right and commerce moves at the speed of intent. That's the work I want to do.
Three things I've built
Fintech
Making consequence legible
The highest drop-off step in a $10B refinancing funnel was a table of sixty accurate numbers nobody could evaluate.
20% full-funnel conversion lift
E-commerce
Gifting as easy as sending a text
Sending a gift required either spoiling the surprise or holding their data.
0 addresses seen by the sender
Marketplaces
Never contradicting yourself
Suppressing promotions for 1.4M customers across five systems that never talk to each other.
$20M in annualized variable profit savings